The selection process in today’s dynamic business environment emphasizing technology advancement differs considerably from traditional approaches. Although the conventional techniques of recruitment are globally utilized, none offer filtration and focused intensity as the technologies do in today’s world. That brings us to the next new trend in the job advertising – programmatic job advertising that is revolutionizing the way business target the candidate. At Career Wallet Group, WE ONLY FOCUS on how we can apply this new innovative technology to make your hiring easier thus ensuring you get the right candidates at the right time.
What is Programmatic Job Advertising?
Automated advertising of job openings is an objective
approach by which companies leverage technology to alert the job market of
openings. Contrary to conventional recruitment where openings are posted in
various channels by a recruiter, programmatic advertising uses automated
software to post jobs to different target groups based on their activities and
area of residence, skills and many more. This approach functions like how
brands promote a product or a service on the Net. Unlike conventional methods
of posting an ad where you would try to guess where your target candidates
could be, programmatic job advertising serves your ads to the best talent pool
in real-time. For instance, if you are posting a job opening for a software
developer the system will ensure that only developers interested in the
software development job in London to see and click on the ad rather than
exposing your job ad to the general public.
Benefits of Programmatic Job Advertising for Employers
At Career Wallet Group, we advocate for programmatic job
advertising because of its numerous advantages, including:
- Cost Efficiency: Old school job listing usually means advertising and hoping that employers get to make an impression or even click on the ad and actually apply. Programmatic advertising makes sure that each penny of your budget is real well spent by advertising only to the right users.
- Real-Time Optimization: Automatic analysis of your campaign takes place constantly and the required changes are made instantaneously too. what this means is if an advert is not so effective on one site it can be transferred to another site where it will be effective.
- Data-Driven Insights: It is also important that programmatic tools provide useful information about candidates with whom employers interact most, their gender and interests. They help employers to manage the current campaign and, at the same time, com to conclusions that would assist them in future recruitment efforts.
- Improved Candidate Experience: When properly targeted, candidates should be able to easily find those ads for the jobs they want and are accordingly well suited to do, for the employers’ benefit as well as the candidates’.
How Career Wallet Group Uses Programmatic Job Advertising
What we offer in Career Wallet Group is the application of
programmatic job advertising to enhance recruitment and advertising efforts at
any company. Together with the help of modern technologies and our specialists’
experience, we achieve the highest performance. Here’s how we make it happen:
- Precision Targeting: By application of the most advanced search technologies, we find out and approach the most appropriate candidates to your vacancies. Our tools help guarantee that the ads get to the right people regardless if the candidates are local or international.
- Multi-Platform Reach: Programmatic advertising helps you to place your job adverts wherever potential candidates may be, in social media, job search engines, given specialised sites, etc.
- Custom Campaign Management: There is no business which does not have its own particular requirements as to employees. That is why every campaign is made specifically for your needs – if you need to fill urgent positions, or if you need a constant stream of candidates for future positions.
Programmatic Job Advertising in Action
Let’s say you have to recruit 50 customer service
representatives for your HR team within a specific timeframe. In traditional
processes, it might mean having to physically paste an ad on several media,
search through thousands of unconnected applications, and take several days to
shortlist. With Career Wallet Group’s programmatic job advertising, this
process is drastically simplified. It finds out candidates that have the
required skills for the job while your ad targets those social platforms that
they use more often; the campaign is then adjusted to generate the most amount
of response. The result? The advantages of engaging with Contingent Staff
include; reduced time for hiring, cheaper candidates, and better quality.
Future of Recruitment with Programmatic Job Advertising
Programmatic job advertising is no longer a trend – for
today’s recruiters, it is the way of the future. Thus, as more organisations
continue to discover the importance of using technology for hiring employees,
this technology will continue to gain popularity. At Career Wallet Group, to
ensure clients receive the best, we embrace the use of programmatic advertising
which are modern techniques. When you choose to partner with us, you will be
confident your organization retains a competitive edge to win the best talent.
Final Thoughts
When recruiting in today’s world, it can prove to be quite
difficult to get noticed and access the right talent. But with the help of
programmatic job advertising, companies can change the situation and improve it
significantly, spend less time and money on overcoming difficulties of the
hiring process and attract highly skilled employees. Here is why you should
allow Career Wallet Group to assist you achieve your best in programmatic job
advertising. Get in touch with us now to know over and above our advanced
staffing services that will unlock the way towards more effective staffing.
Call to Action: Ready to optimize your recruitment
process? Visit Career Wallet
Group to discover how programmatic job advertising can transform your
hiring strategy.